Campaign Naming Conventions

Values

{
  "rules": [
    {
      "rule": "Use lowercase with hyphens",
      "description": "Format: campaign-name-2025-01",
      "example": "product-launch-2025-01",
      "rationale": "Consistent formatting improves tracking and reporting"
    },
    {
      "rule": "Include date for time-bound campaigns",
      "description": "Add year-month for campaigns with end dates",
      "example": "summer-sale-2025-06",
      "rationale": "Dates help distinguish similar campaigns over time"
    },
    {
      "rule": "Be descriptive but concise",
      "description": "Use clear, specific names (max 50 characters)",
      "example": "webinar-lead-gen-q1",
      "rationale": "Descriptive names improve campaign identification"
    },
    {
      "rule": "Avoid special characters",
      "description": "No spaces, underscores, or special chars",
      "example": "campaign-name-2025",
      "rationale": "Special characters can break tracking systems"
    },
    {
      "rule": "Use consistent naming across channels",
      "description": "Same campaign name across all channels",
      "example": "product-launch-2025-01",
      "rationale": "Consistency enables cross-channel reporting"
    },
    {
      "rule": "Include channel identifier if needed",
      "description": "Add channel suffix only if necessary for differentiation",
      "example": "product-launch-2025-01-email",
      "rationale": "Channel identifiers help when same campaign runs on multiple channels"
    },
    {
      "rule": "Use abbreviations consistently",
      "description": "Define and use standard abbreviations",
      "example": "q1-2025-webinar-series",
      "rationale": "Consistent abbreviations improve readability"
    },
    {
      "rule": "Include product/service name",
      "description": "Include product or service name when relevant",
      "example": "enterprise-plan-promo-2025",
      "rationale": "Product names help identify campaign purpose"
    }
  ],
  "examples": {
    "good": [
      "product-launch-2025-01",
      "summer-sale-2025-06",
      "webinar-lead-gen-q1",
      "email-nurture-series-2025"
    ],
    "bad": [
      "Product Launch 2025",
      "summer_sale_2025",
      "Webinar!!!",
      "campaign-2025-@#$"
    ]
  }
}