Lead Scoring Values

Values

{
  "demographic_scores": {
    "description": "Scores based on company/contact demographics",
    "values": [
      {
        "field": "company_size",
        "values": {
          "enterprise_10000+": 20,
          "large_1000-9999": 15,
          "medium_100-999": 10,
          "small_10-99": 5,
          "startup_1-9": 2
        }
      },
      {
        "field": "job_title",
        "values": {
          "c_suite": 25,
          "vp_director": 20,
          "manager": 15,
          "individual_contributor": 10,
          "other": 5
        }
      },
      {
        "field": "industry",
        "values": {
          "target_industry_1": 15,
          "target_industry_2": 15,
          "related_industry": 10,
          "other": 5
        }
      },
      {
        "field": "location",
        "values": {
          "target_region": 10,
          "domestic": 5,
          "international": 3
        }
      }
    ]
  },
  "behavioral_scores": {
    "description": "Scores based on user behavior",
    "values": [
      {
        "field": "website_visits",
        "values": {
          "10+_visits": 20,
          "5-9_visits": 15,
          "2-4_visits": 10,
          "1_visit": 5
        }
      },
      {
        "field": "page_views",
        "values": {
          "pricing_page": 25,
          "product_page": 20,
          "blog_post": 10,
          "homepage": 5
        }
      },
      {
        "field": "form_submissions",
        "values": {
          "demo_request": 30,
          "contact_form": 20,
          "newsletter": 10,
          "download": 15
        }
      },
      {
        "field": "email_engagement",
        "values": {
          "clicked_link": 15,
          "opened_email": 10,
          "replied_to_email": 25,
          "unsubscribed": -20
        }
      },
      {
        "field": "content_downloads",
        "values": {
          "whitepaper": 15,
          "case_study": 20,
          "ebook": 10,
          "webinar_recording": 15
        }
      }
    ]
  },
  "engagement_scores": {
    "description": "Scores based on engagement level",
    "values": [
      {
        "field": "time_on_site",
        "values": {
          "10+_minutes": 20,
          "5-9_minutes": 15,
          "2-4_minutes": 10,
          "under_2_minutes": 5
        }
      },
      {
        "field": "return_visits",
        "values": {
          "5+_returns": 25,
          "3-4_returns": 20,
          "2_returns": 15,
          "1_return": 10
        }
      },
      {
        "field": "social_engagement",
        "values": {
          "shared_content": 15,
          "followed_social": 10,
          "commented": 20
        }
      }
    ]
  },
  "negative_scores": {
    "description": "Negative scores that reduce lead score",
    "values": [
      {
        "field": "bounce_behavior",
        "values": {
          "email_bounce": -10,
          "hard_bounce": -15,
          "spam_complaint": -25
        }
      },
      {
        "field": "inactivity",
        "values": {
          "no_activity_90_days": -15,
          "no_activity_180_days": -25
        }
      },
      {
        "field": "unsubscribe",
        "values": {
          "unsubscribed": -20,
          "marked_spam": -30
        }
      }
    ]
  },
  "thresholds": {
    "description": "Lead qualification thresholds",
    "values": {
      "hot_lead": 80,
      "warm_lead": 50,
      "cold_lead": 25,
      "unqualified": 0
    }
  }
}