lksy.org

Standardized rules for naming marketing campaigns

Standards for cookie consent implementation and compliance

Data quality checks for CRM records

Accessibility checks to ensure emails are accessible to all users

Checks to ensure emails comply with brand guidelines

Technical checks to ensure email deliverability and authentication

Words and patterns that trigger email spam filters

GDPR compliance checks for data protection and privacy

Standardized lead scoring values and benchmarks

Standardized values for campaign tracking with UTM parameters